How can new mobile technology and information services create new perspectives on shopping? For the third task this semester, Marianne, Alice and I are imagining a colaboration with Corporate Watch to make a service that will work as a “second layer” of information on consumer products. The service will use RFID tagging to provide information about animal testing, violation on human rights and covert corporate structures in real time as you hold the product in the shop. The aim is to make a new basis for decision in shopping easily accessible.    

an electonic ink printer lets you print ready rfid tags 

The general idea is to let activists tag products and services with RFID chips  linked to information about that product/service, its producer and relevant data concerning production and the corporation behind it, as well as providing alternative products/methods to achieve the same result.  

A shopper discovers a tag on a product, reads it and finds new information on the producer.  An activist writes an article on the service site 

The service is called “tagger” and is centered in www.tagger.com, that is a news site, as well as a blog and a user generated wiki.